The need: specialized commercial experience

HemoCue needed commercial representatives and sales leaders with diagnostics knowledge and experience selling into hospitals, physician offices, and point-of-care laboratory settings.

The approach: build knowledge over time

Connexis used direct outreach, industry referrals, and its network to reach professionals who were not actively seeking a new role. Over the relationship, recruiters developed familiarity with HemoCue’s products, culture, and preferred candidate profile.

The result: sustained recruiting support

Across the nine-year engagement, Connexis placed commercial representatives and recruited regional and national sales management. The partnership provided ongoing access to candidates suited to a specialized diagnostics business.